Visionary Masterclass: Headlines, Soundbites and Column Inches – How to make the most of the modern media
Wednesday 25 March 2026
9:30 am to 12:00pm
Zoom
Sponsored by Specsavers, this half day masterclass with Mairi Damer of Word Up Communications will outline ways to promote your story in the modern media. As a former BBC radio producer Mairi will outline what makes a “good” story and provide ideas about how you can get coverage of your story in newspapers, radio, TV and online news platforms.
Mairi will explain how to prepare and circulate a press release, as well as how to “repurpose content” for use across different media platforms. She will discuss the benefits and risks of working with the media and outline how best to build trusted relationships with journalists and/or media outlets.
This masterclass is suitable for charity CEOs, senior officers and communications/media officers of Visionary members and partners only. To find out more about membership, see our membership page at Join-Us | Visionary or email us at Visionary (opens email).
Thank you to Specsavers for supporting us to deliver this masterclass.
Please Note: Only a limited number of places available.
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