NHS England heart attack campaign uses accessible formats

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The new NHS England heart attack campaign is raising awareness to increase earlier diagnosis of heart attacks by encouraging people to act more quickly on symptoms.

Heart attack symptoms and signs can vary from person to person. The most common symptom of a heart attack in both men and women is squeezing across the chest or a feeling of unease. But symptoms don’t always feel severe – lesser-known symptoms include a feeling of pressure or heaviness across your chest, shortness of breath, feeling or being sick and back or jaw pain without any chest pain.

It’s never too early to call 999 and describe your symptoms. If you think you or somebody you’re with is having a heart attack, don’t be tempted to wait to see what happens. The faster you seek medical assistance, the better your chances.

BSL (British Sign Language) users can make a BSL video relay call to 999 using the 999 BSL website or app. Visit 999BSL.co.uk

Text relay users can call 18000 to contact 999.

If you are a BSL user, deaf, have hearing loss or difficulties communicating you can text 999 by registering your phone in advance. Visit www.emergencysms.co.uk

For more information visit nhs.uk/heartattack

Resources have been produced in alternative formats including easy read, large print, audio, BSL and braille versions as well as new film with BSL featuring Dr Chris George.

All assets are available on the Campaign Resource Centre (CRC) and some are also below.


BSL heart attack campaign video with Dr Chris George – YouTube.


Audio file heart attack campaign

Posters and leaflets

HeartAttack_A4-Portrait-nocrop-Jabeen (PDF, 846 KB)

HeartAttack-LargePrint-Poster-Web copy (PDF, 99 KB)

HeartAttack_EasyRead-Poster-Accessible (PDF, 371 KB)


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