See Sport Differently Accessible Communication Conference 2023
British Blind Sport (BBS) and RNIB (Royal National Institute of Blind People) will host an Accessible Communication Conference as part of See Sport Differently, a Sport England-funded initiative breaking down barriers for blind and partially sighted people in sport and activity.
The free event will take place on Tuesday 16th May 2023 from 9.30am to 4.30pm at Mattioli Woods, Welford Road, Stadium Aylestone Road, Leicester, LE2 7TR. It is open to communication teams as well as Disability Officers at national, regional and local levels who are passionate about accessibility and want to learn more about delivering inclusive and diverse communications.
The conference brings together leaders in sport and digital inclusion to share best practices and help organisations understand, and think differently about, accessibility and communication standards. Workshops will be led by BBS, RNIB and Goalball UK, with support from communications professionals with sight loss who will share their lived experiences as well as tips on how to improve accessibility and reach more blind and partially sighted people.
In addition to supplying guidance around inclusive language, social media and website accessibility, BBS and RNIB will share an exclusive first look at the See Sport Differently Mass Participation Campaign, designed to showcase how blind and partially sighted people can get active and find an activity that’s right for them.
Ian Isham, Head of Sport Development at BBS
"See Sport Differently aims to raise awareness among the two million people with sight loss in the UK, and across the sports sector, as to how more blind and partially sighted people can get involved in sport and feel the benefits as participants or spectators. Research found that accessibility and awareness are major barriers to sport and physical activity. The event provides an excellent opportunity for professionals from across the sight loss and sports sector to network and learn from experts about how they can be inclusive in their messaging, improve access to opportunities and encourage more blind and partially sighted people to participate.”
Alice Holloway, Strategic Programme Lead, at RNIB
“The lack of awareness about sight loss is one of the biggest barriers that blind and partially sighted people face, and the story is no different within the sports sector. This conference will give colleagues working in comms roles the know-how to make their content accessible to people with sight loss and enable more people to get involved with sport and activity. Often, it’s really simple changes that make all the difference, so I would encourage people to come along and find out how you can See Sport Differently, to make sport and activity a more inclusive place for everyone, regardless of sight loss.”