NHS England F.A.S.T. campaign uses accessible formats

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NHS England, in association with the Stroke Association, has relaunched the Act F.A.S.T. stroke campaign.

The campaign highlights that a stroke is a medical emergency and urges the public to call 999 immediately if they notice any single one of the signs of a stroke in themselves or others.

Resources have been produced in alternative formats including easy read, large print, audio, BSL and braille versions all featuring the Act F.A.S.T. (Face, Arms, Speech, Time) acronym which provides a memorable way of identifying the most common signs of a stroke and emphasises the importance of acting quickly by calling 999. Alternative formats also include details of how to contact 999 by text relay, BSL interpreter and emergencysms for people who are BSL users, deaf or have hearing loss.

Although the primary audience for the campaign is people aged 50+, as this age group are more likely to experience a stroke, the campaign is also relevant to a wider all adult audience of ‘stroke savers’ who may witness somebody showing one of the stroke signs, be it a loved one or a friend.

The campaign provides a simple test to help people identify the most common signs of a stroke:

Think and Act F.A.S.T. if you see any single one of these signs of a stroke:

  • Face – has their face fallen on one side? Can they smile?
  • Arms – can they raise both arms and keep them there?
  • Speech – is their speech slurred?
  • Time – even if you’re not sure, call 999.

When Stroke Strikes Act F.A.S.T. Call 999

All assets are available on the Campaign Resource Centre (CRC) and some are also below.


Act F.A.S.T. TV ad with BSL and posters – highlighting the symptoms of a stroke and calling 999 by phone, text, BSL relay:

Act F.A.S.T. TV ad with BSL

Act F.A.S.T. posters and leaflets


Act F.A.S.T. leaflet formats – info about the symptoms of a stroke, why urgently calling 999 is vital in saving lives, who is most at risk and reducing risk of a stroke

Act F.A.S.T. leaflet BSL with subtitles


Audio interview – a recording of Dr Amir Khan taking about what to do if you spot any of the signs of a stroke


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