NHS England bowel cancer screening campaign uses accessible formats
The new NHS England Bowel Cancer Screening Campaign encourages people aged 56 to 74 who are sent the NHS bowel cancer screening home test kit to complete and return it and ultimately, help catch bowel cancer earlier.
This messaging is particularly important as bowel cancer is the fourth most common cancer in the UK, and detecting it at the earliest stage makes you up to nine times more likely to be successfully treated. But, almost one third of people who were sent an NHS bowel cancer screening test in England last year did not go on to complete it – despite a new survey showing that 98% of those eligible for the test agree that the test is important.
Resources have been produced in alternative formats including easy read, large print, audio, BSL and braille versions as well as including a powerful new film with BSL featuring Ground Forces Alan Titchmarsh and Tommy Walsh explaining how the test works.
All assets are available on the Campaign Resource Centre (CRC) and some are also below.
Posters and leaflets