NHS 111 first campaign includes resources in alternative formats

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NHS logo    NHS 111 logo has a blue triangle with "111" inside it in white font. On the right hand side it says "help us help you".

NHS England and NHS Improvement has launched the next phase of the ‘Help Us, Help You’ campaign which focuses on the NHS 111 service as a new way to access A&E/Emergency Departments. We are again asking for your help to communicate the important campaign messages to your audiences and availability of resources and alternative formats including BSL and easy read which are easily accessible on the campaign website.

The aim of this campaign is to direct people to use NHS 111 first when they have an urgent but not life-threatening medical need, rather than going straight to A&E. If the patient needs urgent care, NHS 111 can now book them in to be seen quickly and safely in A&E. Contacting NHS 111 first will help NHS services maintain social distancing and ensure that patients receive the right care, in a timely and safe way.

The activity also seeks to increase awareness that NHS 111 makes it easier and safer for patients to get the treatment they need in the right place. As well as booking time slots for A&E/Emergency Departments, NHS 111 can also direct patients to Urgent Treatment Centres, GP surgeries, pharmacies, emergency dental services and walk- in clinics. NHS 111 phone service can also send an ambulance should a patient’s condition be serious or life-threatening.

This toolkit has been created to support the NHS 111 First campaign activity and includes suggested copy that should be used when communicating with audiences about the campaign and social media posts.

NHS 111 alternative formats

Formats with details of how to use the NHS 111 service, all hosted at nhs.uk/111:

NHS 111 TV ad and poster

Further details about the campaign and additional social assets, leaflets, posters and alternative formats including braille are available on the PHE Campaign Resource Centre.

If you have any questions about the engagement activity please email Barry Sawyer or call 07808 707288.



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