Get set for National Eye Health Week 2022
This year’s National Eye Health Week (NEHW) is set to take place 19–25 September 2022.
During seven days of intensive public health promotion NEHW will share essential eye care advice, encourage more of us to have regular eye tests and inspire people to adopt healthy habits to benefit their eye (and general) health; as it aims to help create healthier communities across the UK. The week will also highlight the range of services available in high street opticians and the role eye care practitioners play in keeping Britain healthy.
Each day is themed to keep messaging fresh and relevant to the broadest possible audience. This year’s themes include:
- kids’ eye health (with a focus on myopia control);
- good vision for driving;
- live well to see well;
- minor eye conditions;
- eye tech (a showcase of assistive tech and optical instruments); as well as
- eye health during the menopause.
There will be an eye test action day encouraging everyone to have regular eye tests, including people who are blind or partially sighted – an eye test does so much more than simply check your visual acuity. It is a full assessment of your ‘eye health’ and can also detect a range of other common health conditions including hypertension and diabetes.
A range of campaign materials including posters, leaflets, social media assets and digital content can be downloaded from the Vision Matters website from the week commencing 1 August 2022. Additional resources will be dropped daily throughout the week itself. A webcast will also be released with a step-by-step guide to making the most of the resources on offer.
Anyone getting involved in the campaign is encouraged to use the official hashtags #EyeWeek, #VisionMatters and #FrEyeDay in their social activity to help expand the reach of the social conversation during the week.
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