DHSC and NHS cervical screening campaign uses accessible formats

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The Department of Health and Social Care, with the support of NHS England and NHS Improvement, has launched the latest Help Us Help You – Cervical Screening Campaign, to highlight the benefits of cervical screening and remind people that it can help stop cancer before it starts. Women and people with a cervix who have a disability, especially those with a learning disability are less likely to attend screening so resources have been produced in alternative formats including braille, BSL and easy read materials.

The campaign encourages those eligible for screening – women and people with a cervix aged 25-64 – to attend screening with the key campaign messaging:

Don’t ignore your cervical screening invite. Two women die every day from cervical cancer, but getting your screening can help stop it before it starts. And remember, if you missed your last one, book an appointment with your GP practice now.

Full details including a toolkit, posters, digital assets and formats including easy read, large print, audio, braille and BSL versions to empower women and people with a cervix to attend their cervical screening by providing reassurance, addressing misconceptions and increasing motivation to book an appointment when invited are available on the PHE Campaign Resources Centre (CRC).

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